Brian Mullins, Director, Design and Development at Kablooe Design, examines the challenging process of medical device development and reveals his 5 secrets to overcoming real design and development challenges that determine the difference between success and failure, including translating user feedback into business value, focusing on human factors, and early consideration of design manufacturability. Learn tips for pivoting projects to drive attainable solutions.
As software disciplines and digital platforms become the source of market innovation and product differentiation, traditional medical manufacturing companies are increasingly threatened by emerging competitors and internal competency gaps. Jim VanderMey shares case studies and content from his collaboration with Rob Siegel of Stanford’s Graduate School of Business to help identify changes that need to be addressed by market-leading companies in the beginning phase of digital or IoT development. He puts special emphasis on building connected medical products that people will buy and use (avoiding the digital novelty syndrome) and avoiding common pitfalls that reduce velocity, lead to public failures or create unsustainable business models.
Colton Turner explores the ever-shrinking size of wearable medical device technologies, including Smart Watch technology, and the impact on user safety and effectiveness. This presentation also examines best practices for user interface (UI) development, based upon proven human factors research.