The Industrialist Dilemma: How Market-Leading Companies Face the Challenges of IoT & Digital Product Development

As software disciplines and digital platforms become the source of market innovation and product differentiation, traditional medical manufacturing companies are increasingly threatened by emerging competitors and internal competency gaps. Jim VanderMey shares case studies and content from his collaboration with Rob Siegel of Stanford’s Graduate School of Business to help identify changes that need to be addressed by market-leading companies in the beginning phase of digital or IoT development. He puts special emphasis on building connected medical products that people will buy and use (avoiding the digital novelty syndrome) and avoiding common pitfalls that reduce velocity, lead to public failures or create unsustainable business models.